It’s Cyber Monday. But is Black Friday making it obsolete now?
Adobe Analytics says Americans set a new record for online shopping on Black Friday, $11.8 BILLION. That’s up about 9% from $10.8 billion last year.
The peak was from 10:00 AM to 2:00 PM, when we were spending $12.5 million per MINUTE. We also spent $6.4 billion online on Thanksgiving Day.
More than half of those online sales happened on phones this year. And it looks like in-store sales continued to trend down.
The feeling among more and more people is why battle the crowds when you can shop from your couch? (Or from the toilet while avoiding your “loved ones.”)
(Worth noting: We spent more, but did we really BUY more? Some experts think higher prices may have played a part in breaking the record.)
