Summer is moving into high gear, but there’s another season we’re in. And no, I’m not talking about illegal fireworks season . . .
According to data from Instacart, this week is peak S’MORES season.
The week of the Fourth is when they see the biggest spike in orders of graham crackers AND marshmallows together.
The second biggest spike is around Memorial Day, the “unofficial start of summer.” Then there’s a smaller jump around Labor Day in early September.
(You can see the s’mores surge chart here. And here’s a refresher on the “perfect way to make a s’more,” which we told you about a few weeks ago for Memorial Day.)
