QR codes on billboards are fairly common now. But a recent ad that went up in Chicago has people calling for them to be BANNED.
All the billboard says is “FREE BURRITO,” with a giant QR code next to it. (Here’s a photo.)
A Bucktown billboard offering free burritos through a QR code is drawing safety concerns over distracted driving, prompting a review request to CDOT as the restaurant says the ad should have already been removed. https://t.co/z34SeRFrda
— FOX 32 News (@fox32news) February 13, 2026
It’s for a Mexican place called Guzman y Gomez with eight locations in the Chicago area. It’s an Australian chain that recently expanded to the U.S. (Because when you think good Mexican food, you think . . . Australia?)
The QR code was legit and sent people a coupon for a free burrito. But the argument is it could have easily KILLED SOMEONE instead. Texting and driving isn’t safe, and neither is rushing to grab your phone to score a free lunch.
The billboard went up in mid-December, and there haven’t been any reports of it causing a crash. But what do you think?
Should companies be able to toss QR codes on billboards like that? Or is it just a matter of time before someone gets hurt?
(Fox 32)
