#BringBack2016 is trending on social media, and Dos Equis is hoping that means commercials from 10 years ago are back in fashion again.
Dos Equis is reviving their “Most Interesting Man in the World” ads with the original star, Jonathan Goldsmith.
Jonathan is 87 years old, and not only is he still going strong, he still looks incredible. I guess that’s yet another reason he’s so interesting.
The original ad campaign debuted 20 years ago, in 2006. It ran for 10 years, before Jonathan retired in 2016. Dos Equis initially hired a younger successor, but that didn’t last long. They ended the series two years later, in 2018.
Jonathan has reprised the role in several one-off cameos for other brands. He most recently referenced the gig in an ad for a cryptocurrency firm, where he said, “You know what’s interesting these days? Bitcoin.”
They aren’t just bringing back these ads for fun. Sales of Dos Equis have declined in recent years, so they’re hoping this campaign can be a shot in the arm since it was so successful back in the day.
The new ad debuts TONIGHT during the College Football Championship on ESPN. But it’s already on YouTube. (They also put out a series of “Least Most Interesting Man” teasers to hype it.)
In the comments, one person said, “He’s back when the world needed him the most.” Another said, “His beard alone has experienced more than a lesser man’s entire body.”
