Have you ever wondered why French fry boxes don’t come with special storage for ketchup? Well, if this catches on, they might . . .
Heinz is introducing the Heinz Dipper, a fry box designed with a built-in ketchup pocket for easy dipping on the go.
The design features a classic fry box shape . . . with an attached side compartment that can be pulled out. So instead of juggling packets or squeezing sauce directly onto fries, you can dip into the built-in cup.
The Heinz Dipper debuted at select restaurants yesterday, including sports stadiums across 11 countries worldwide. For now, it’s mostly a silly publicity stunt, and they’ll only be available “while supplies last.”
And you won’t find them at McDonald’s. In North America, they’re at a few random burger joints, with the biggest place being Toronto’s Scotiabank Arena, home of the Maple Leafs. (So, they’re not at fast food places.)
(Here’s a look at the box with the ketchup cup. This is actually something that probably should catch on.)
