Welcome to the era of VanSZA. Vans has named SZA as its first artistic director, signing the R&B superstar to a multi-year partnership.
According to a press release, the position will empower her to “reimagine upcoming campaigns and co-create exclusive product collections that fuse her unique vision with the brand’s creative and youthful spirit.”
In a statement of her own, SZA said, “I’ve been wearing Knu Skools and other styles for years; they’ve always had an ethos I connect with.” The singer added that her goal was to “show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points.”
By taking this role, SZA follows in the footsteps of Rihanna, who served as the creative director of Puma in 2014, and Beyoncé, who had a partnership with adidas from 2019 to 2023.
Earlier this year, SZA scored a No. 1 hit alongside her “Grand National” tourmate Kendrick Lamar with their GNX collaboration “luther.” In February, she released an expanded edition of her SOS deluxe album, LANA. Revisit our 2022 cover story about the making of the original project.
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