Starbucks Is Embracing TikTok’s “Secret Menu” and Paying $30,000 for the Best New Drink Idea

Starbucks is finally embracing the “secret menu” items social media has been cranking out for a decade.

They just added four popular “secret menu” items to their app.  And if you’ve got your OWN favorite drink, they’re running a contest where the best new idea wins $25,000.  You can submit ideas at SecretMenuContest.Starbucks.com.  You have until Sunday to enter.

Four finalists will get $5,000 each.  Then those four drinks will hit their app, and fans will vote on them next month.  The winner gets an additional 25 grand.

To give you an idea of what they’re looking for, here are the four “secret menu” drinks they added to their app this week . . .

1.  Cookies on Top:  Order a cold brew with two pumps of vanilla syrup.  Then top it with cold foam and cookie crumbles.

2.  Dragonfruit Glow-Up:  Order a Mango Dragonfruit Lemonade Refresher, add their peach juice blend, and top it with vanilla cold foam.

3.  Lemon, Tea, and Pearls:  Black tea and lemonade, plus raspberry-flavored popping pearls.  It’s basically a raspberry Arnold Palmer with boba balls.

4.  Just Add White Mocha:  An Iced Brown Sugar Oatmilk Espresso, plus two pumps of White Chocolate Mocha Sauce, and top it with cold foam.

Those are the four drinks they just added.  But they’re planning to swap in other “secret menu” items regularly.

 

(Today / CBS News)