If You Need a New Fragrance, Wanna Smell Like Auntie Anne’s Pretzels?

If you work at Auntie Anne’s do you take a shower right after work?  Or do you revel in the irresistible, sexy essence that has been soaking into your skin for the previous eight hours?

Auntie Anne’s is launching its very own signature fragrance.  It’s called “Knead,” with a K, to celebrate both how VITAL it is, and, well, bread dough.

They say, “Smell is a special and powerful sense, fans have shared their memories and experiences that began with just a whiff of our pretzels.  We’ve bottled that moment, Eau De Pretzel!”

Knead will become available next Wednesday in 1- and 3.4-ounce bottles, for $25 and $45, respectively.

Obviously, you’re going to want one of these.  You’ll be able to pick up a bottle from AuntieAnnes.com/knead starting August 14th

 

 

(Auntie Anne’s)