The Ad Spots for the Super Bowl Are Going for Record Prices, and They're Almost Sold Out
CBS will air this season's Super Bowl on Sunday, February 3rd, and the commercial time is almost SOLD OUT already. The network says there are "less than a handful of spots left," and the 30-second spots went for an average price of $3.8 MILLION apiece. That's a record. Last year, NBC sold their 30-second Super Bowl blocks for an average of $3.5 million.
Obviously, CBS expects the ad time to be sold out well before the game, especially since less than 5% is still available. Two years ago, Fox sold out all the spots before Thanksgiving, and that could happen again this year.
Hopefully, we'll get some BRILLIANT commercials out of this. When you cough up $3.8 million for the ad time, plus whatever money you put into actually producing the ad, you can't afford to whiff.
Advertising during the Super Bowl is a double-edged sword. Almost EVERYONE in America is watching, and actually paying attention to the commercials, but if yours is LAME, you're going to get some serious negative feedback.