It's Official: People are More Excited About the Super Bowl Commercials Than the Game
There's a reason companies are willing to pay $4 MILLION for a 30-second Super Bowl ad. It's the one time a year when we actually INTENTIONALLY watch commercials instead of DVR'ing past them.
And this should help EVERY company justify their decision to buy an ad. A new survey by a market research company called Lab42 found that we now ADMIT we're more excited about the Super Bowl ads than the game itself.
39% said the commercials are their favorite part of the Super Bowl. Only 28% went with the game. The rest of the votes went to the food at their Super Bowl party, and the halftime show.
And I know what you're thinking, but it's not just women who prefer the ads. Yeah, 44% of women say the ads are their favorite part of the Super Bowl, but so did 33.6% of men.
For those of you who just want to watch SuperBowl commercials without the actual football getting in the way, Hulu has a section of their site specifically devoted to watching and voting on your favorite SuperBowl commercials: http://www.hulu.com/adzone