According to a recent survey by ESPN, one in three men do the shopping for their family, and Westside Market in Manhattan has done something to help them out.  Westside created a "man aisle". 

They claim they're the first store in the city to do it.  It's a one-stop place where guys can get everything they need, so they don't have to wander all over the store looking for stuff.  The aisle has all the,  "essentials" that a guy would be sent to the store to pick up, including alcohol, water, soap, shampoo, deodorant, and razors.  

It's also stocked with stereotypical "guy stuff", like beer, condoms, chips, and barbeque sauce.  The store managers also included a few joke items in the man aisle, like Chock Full o'Nuts coffee.

(NY Post)